Description



VERAGLOSS· COMPLEXION COLLECTION

Your Everyday Soft-Matte Finish.

Lightweight Feel. Smooth Coverage.
Beautiful Definition.

Discover

PHOFAY Soft Matte Wear
Liquid Foundation
,
a lightweight complexion essential
designed to help manage the
appearance of excess shine
while creating a smooth,
even-looking makeup finish.

The blendable formula makes it
easy to focus coverage exactly
where you want it, whether
you’re creating a subtle
everyday base or a more
polished makeup look.

Enjoy the balance of comfortable
application, oil-control benefits
and an elegant soft-matte appearance.

Oil Control
Lightweight Feel
Soft Matte Finish

PHOFAY Soft Matte Wear Oil-Control Liquid Foundation with cream texture

✦ Shine Control
✦ Lightweight Feel
✦ Even-Looking Finish
✦ Easy Blending

PHOFAY foundation promotional product detail image

THE COMPLEXION EXPERIENCE

Beautiful Coverage.
A Weightless-Looking Finish.

Create a smooth and balanced
makeup base with a foundation
designed to combine coverage
and a lightweight feel.

Its soft-matte appearance
makes it a versatile choice
for makeup looks where
you prefer a less shiny finish.

  • Helps control the appearance
    of excess skin shine.
  • Feels lightweight during
    makeup application.
  • Helps soften the look of
    uneven skin tone.
  • Blends with a foundation
    brush or makeup sponge.
  • Allows coverage to be
    focused on selected areas.

THE FORMULA

The Beauty of Soft Matte.

Experience a foundation
designed to create a
smooth-looking base
without an overly heavy
makeup sensation.

The oil-control concept
helps minimize the appearance
of excess shine while
complementing your everyday
complexion routine.


A Refined Makeup Finish

Use a light layer for
subtle coverage or build
gradually where desired.

PHOFAY Soft Matte Wear foundation formula and finish imagery


THOUGHTFULLY DESIGNED

One Foundation.
Three Everyday Benefits.

✦

Oil Control

Designed to help manage
visible excess shine
for a softer matte
makeup appearance.

✦

Lightweight Feel

Offers complexion coverage
with a feel designed
for comfortable
everyday makeup.

✦

Smooth Coverage

Helps create a more
even-looking base
with gentle, gradual
blending.

EXPLORE THE COLLECTION

Find Your Preferred Foundation Shade.

PHOFAY Soft Matte Wear foundation displayed in multiple shade colors

Discover the Details.

Foundation shade appearance shown on several complexions

Complexion & Finish Imagery

PHOFAY Soft Matte Wear foundation promotional detail

Foundation Detail

YOUR EVERYDAY MAKEUP RITUAL

How to Apply.

Four simple steps
for a smooth, blended
foundation finish.

01


Prepare Your Skin

Begin with clean skin
and your preferred
moisturizer. Allow
your skincare to settle
before applying makeup.

02


Apply Foundation

Dispense approximately
one to two pumps,
adjusting the amount
to your preferred
coverage.

03


Buff & Blend

Use a foundation brush
to gently buff the
product across your
face in a smooth,
even layer.

04


Refine the Finish

Blend carefully around
the nose, mouth,
hairline and jawline
to create a seamless
makeup transition.

PRO APPLICATION TIPS

A Smooth Finish Starts with Blending.

A foundation brush can
help distribute product
across your complexion
without concentrating
too much in one area.

Start with a light amount
and add more only where
you prefer additional
coverage.

  • Blend gently around the
    nose and mouth.
  • Use a lighter touch
    beneath the eyes,
    avoiding direct eye contact.
  • Blend along the jawline
    and hairline.
  • Allow each layer
    to settle before
    adding more.
  • Clean your makeup brush
    regularly.

PHOFAY Soft Matte Wear Liquid Foundation tube and original packaging

BEAUTY MADE SIMPLE

A Versatile Part of Your Routine.

EVERYDAY MAKEUP

Fresh & Effortless.

Apply a light layer
and gently blend
for comfortable
everyday complexion
coverage.

REFINED MAKEUP

Smooth & Polished.

Build coverage gradually
in selected areas
for a more defined
soft-matte makeup
appearance.

PRODUCT DETAILS

The Essentials.

Brand:
PHOFAY

Product:
Soft Matte Wear Foundation

Product Type:
Liquid Face Foundation

Net Contents:
30 ml

Finish:
Soft Matte Appearance

Features:
Oil Control &
Lightweight Feel

Application:
Foundation Brush
or Makeup Sponge

Package:
1 Foundation Tube

MAKEUP & PRODUCT CARE

Care for Your Makeup Routine.

A few simple habits
can help keep your
makeup routine
comfortable and hygienic.

  • Use on clean skin.
  • Avoid direct eye contact.
  • Clean makeup brushes
    and sponges regularly.
  • Remove foundation gently
    at the end of the day.
  • Discontinue use if
    irritation occurs.
  • Store according to
    product packaging directions.
  • Check ingredients and
    the expiration date
    before use.

GOOD TO KNOW

Frequently Asked Questions.

What kind of finish does
this foundation provide?

PHOFAY Soft Matte Wear
is designed to create
a soft-matte makeup
appearance while helping
control visible excess shine.

How much product is included?

Each foundation contains
30 ml of liquid makeup.

Can I apply it with a brush?

Yes. The suggested
application method
uses a foundation brush
to gently buff and
blend the product
across the face.

Can I build additional coverage?

Begin with a small
amount and blend.
If preferred, add
more foundation in
selected areas to
adjust the look.

Is the foundation suitable
for every skin type?

The product is marketed
for oil control and
a lightweight feel.
Individual compatibility
varies, so check
the ingredients and
test for sensitivity
when appropriate.

Does it contain sun protection?

A verified SPF rating
has not been supplied.
Use an appropriately
rated sunscreen as
part of your daytime
skincare routine.

VeraGloss· SOFT MATTE WEAR

Soft Matte Elegance.
Everyday Confidence.

Discover the combination
of lightweight coverage,
soft-matte definition
and effortless blending
in your everyday
foundation routine.

LIGHTWEIGHT BEAUTY · REFINED FINISH

Additional information

Weight 58.00 g
Dimensions 150 × 60 × 60 in
Options

01, 02, 03, 04, 05, 06, 07, 08, 09, 10, Set 9, Set 10

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